Privacy Policy for Good Nature Retail on Amazon UK

1. Introduction

This Privacy Policy explains how Good Nature Retail Ltd ("we," "our," or "us") collects, uses, and protects personal information when you purchase products from us through the Amazon UK platform. By purchasing our products or interacting with our services on Amazon UK, you consent to the data practices described in this policy. This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and other relevant UK privacy laws.

2. Personal Data We Collect

As an Amazon UK seller, we do not directly collect personal data. All customer data, including payment information, is processed by Amazon in accordance with its privacy policy. However, to fulfill your orders and provide customer service, Amazon provides us with certain personal information, including:

• Name: For identifying and addressing customers.
• Delivery Address: For shipping products to you.
• Email Address: For order-related communications and inquiries.
• Phone Number: For delivery-related communication, if necessary.
• Purchase Information: Details about the products you have ordered, including order number and transaction details.

3. How We Use Your Data

We use the personal data provided by Amazon for the following purposes:

• Order Fulfillment: To process and ship your order to the provided delivery address.
• Customer Service: To communicate with you regarding your order, answer queries, and handle returns or refunds.
• Legal Compliance: To comply with any legal obligations, such as tax and accounting requirements.

We do not use your personal information for marketing purposes or share it with third parties for advertising without your consent.

4. Data Sharing

We only share your personal data in limited circumstances:

• Amazon: As an Amazon seller, we are subject to Amazon's platform policies. Amazon may access and process your data in accordance with their own privacy policy.
• Service Providers: We may share your information with third-party logistics or courier companies to facilitate the delivery of your order. These providers are required to handle your data securely and only use it for the purpose of providing their services.
• Legal Obligations: We may be required to disclose your data to law enforcement or regulatory authorities if required by law.

5. Data Retention

We retain personal information only for as long as necessary to fulfill your order, comply with legal obligations, or resolve disputes. The retention periods are as follows:

• Order Information: Retained for 7 years to comply with tax and legal reporting obligations.
• Customer Service Communications: Retained for up to 2 years to assist with ongoing customer support and complaints resolution.

6. Your Data Protection Rights

Under UK GDPR, you have the following rights concerning your personal data:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request corrections to any inaccurate or incomplete data.
• Right to Erasure: You may request the deletion of your personal data in certain circumstances.
• Right to Object: You have the right to object to the processing of your personal data if you believe it is being processed unlawfully.
• Right to Restriction: You have the right to request that we restrict the processing of your personal data.
• Right to Data Portability: You may request that we transfer your personal data to another service provider, where feasible.

To exercise any of these rights, please contact us through Amazon’s messaging system. While most data is controlled and processed by Amazon, we will assist in addressing any data-related concerns.

7. Security of Your Data

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to safeguard your data against unauthorized access, accidental loss, or misuse. These measures include secure data storage practices and limited access to personal data by authorized personnel only.

However, since Amazon processes your personal information on their platform, please refer to Amazon’s privacy policy for information on how they secure your data.

8. Children’s Privacy

We do not knowingly collect or process personal data of individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information.

9. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our Amazon seller profile or within Amazon's policy section. Continued use of our services on Amazon UK indicates acceptance of any updated terms.

10. Contact Information

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us through Amazon’s messaging system or at:

• Email: business.services@goodnatureretail.com
• Business Address: Valley View, Durham, DH7 0DP

For more information on how Amazon handles your personal data, please refer to Amazon UK’s privacy policy available on their website.